Allison Baron currently serves as an Account Supervisor at the full-service public relations and marketing agency TOP Global. Prior to joining TOP Global, Allison spent seven years at boutique PR agency Brenda Thompson Communications and managed its Austin office in her role as Account Director. Serving clients large and small, in industries as varied as healthcare technology to entertainment and hospitality, Allison's creativity and roll-up-your-sleeves work ethic have contributed greatly to her clients' success over the years. Her primary areas of expertise include media relations, developing data-driven story angles, and content marketing.
Allison's approach is simple and boils down to one concept: developing focused, strategic plans that combine a mix of public relations and digital marketing tactics to help clients achieve their business goals. She is well versed at developing comprehensive communications analyses to help identify opportunities and challenges, executing brand identity and messaging audits, and generating story ideas and angles that are simple, surprising, and significant and gain the attention of media.
Allison develops data-driven, results-oriented public relations campaigns to effectively communicate clients' messages and core value propositions. Whether a client wants to promote their day-to-day services, launch a new product, gain attention for an event or milestone, Allison Baron will create a comprehensive integrated campaign that is original, on-brand, and most importantly: impactful.
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